AI Education · Dubai
Dubai Launches ‘One Million Prompters’ Initiative: Free AI Prompt Engineering Course Opens to Learners Worldwide
A global, free programme to train one million people in AI prompt engineering — and why it matters for the next wave of digital skills.
Dubai has taken another major step towards building an AI-ready workforce with the launch of the One Million Prompters initiative, a global programme designed to train one million people in AI prompt engineering over the next three years.
Launched under the directives of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum and overseen by the Dubai Future Foundation through the Dubai Centre for Artificial Intelligence (DCAI), the initiative aims to equip learners with practical AI knowledge that can be applied across work, business and everyday life. It forms part of Dubai’s wider vision to accelerate artificial intelligence adoption and position the emirate as one of the world’s leading AI-driven economies.
Unlike traditional AI courses that focus heavily on coding, One Million Prompters teaches participants how to communicate effectively with generative AI systems through prompt engineering — a rapidly growing skill that is becoming increasingly valuable across industries including marketing, education, finance, healthcare, software development, customer service and creative content production.
What is the One Million Prompters initiative?
One Million Prompters is a free online learning programme that introduces participants to artificial intelligence, generative AI and prompt engineering through a structured learning path.
The initiative is designed for beginners as well as professionals who want to improve productivity by using AI tools more effectively. Rather than requiring technical expertise, the programme focuses on practical skills that learners can immediately apply in their careers or businesses.
Who can join?
One of the biggest advantages of the initiative is its accessibility. The programme is:
- Free to join
- Open to participants worldwide
- Available in English and Arabic
- Suitable for all ages
- Open regardless of educational background or profession
- Self-paced, allowing learners to study whenever convenient
There are no country restrictions or entry requirements, making it accessible to anyone interested in developing AI skills.
Course structure
The programme consists of one course divided into four modules, with each module taking approximately one hour to complete.
Module 1: Unleashing the Power of AI
Participants learn the fundamentals of:
- Artificial Intelligence
- Generative AI
- Prompt literacy
- Understanding how AI works
Module 2: Commanding Conversations with AI Chatbots
This module focuses on:
- Prompt engineering techniques
- Writing effective AI prompts
- Improving interactions with AI chatbots
- Producing better AI-generated results
Module 3: AI-Powered Productivity Revolution
Learners discover how AI tools can improve daily work by:
- Automating routine tasks
- Enhancing productivity
- Supporting office workflows
- Streamlining business processes
Module 4: Creative Frontiers with Generative AI
The final module explores creative AI applications including:
- AI-generated images
- Video creation
- Music generation
- Creative content development
Each module includes learning materials and quizzes that must be completed before progressing to the next stage.
What will participants gain?
By completing the programme, learners will develop practical AI capabilities that are increasingly sought after in today’s job market. Key learning outcomes include:
- Understanding the fundamentals of artificial intelligence
- Becoming proficient in prompt engineering
- Learning how to use leading AI tools effectively
- Improving workplace productivity using generative AI
- Applying AI across multiple industries and professions
- Receiving an accredited certificate after successfully completing all four modules and assessments
The initiative is designed to help participants future-proof their careers as AI continues to transform workplaces around the world.
How to register
Registration is straightforward. Participants simply need to:
- Create an account on the One Million Prompters platform
- Enrol in the first module
- Complete all lessons and quizzes
- Unlock each subsequent module after successfully finishing the previous one
- Complete all four modules to receive the programme certificate
The course is entirely online, allowing learners to start immediately and progress at their own pace.
Join Dubai’s free One Million Prompters programme and start building prompt engineering skills today.
Register on dub.aiWhy prompt engineering matters
As organisations increasingly integrate generative AI into daily operations, the ability to write clear and effective prompts has emerged as one of the most valuable digital skills.
Prompt engineering enables users to produce better AI-generated content, automate repetitive tasks, analyse information faster and unlock greater productivity using AI-powered platforms.
Through initiatives such as One Million Prompters, Dubai aims to prepare individuals for a future where AI literacy becomes as important as digital literacy is today, while strengthening its position as a global hub for innovation and emerging technologies.
At Nuvostella, we build practical AI products — from Generative Studio to voice agents — for teams putting these skills to work. If you are exploring how prompt engineering and generative AI fit your business, our studio and consulting teams can help you move from learning to production.
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